Inspired by the majestic felines featured on Nat Geo WILD’s annual Big Cat Week, the network teamed up with global cosmetics brand Pür Minerals to create a limited edition, “Untamed Glamour” makeup collection to inspire women to achieve the perfect cat-eye look. Big Cat Week begins Friday, Nov. 29 (Black Friday for those of you who aren’t sure).
The kit will be sold at retailers ULTA Beauty, Kohl’s, ShopNBC and at purminerals.com. Women can complete their look with a purrr-fect smile, knowing that a portion of the proceeds goes to National Geographic’s Big Cats Initiative, dedicated to halting the decline of big cats in the wild through conservation and awareness. Now, more than ever, is the time to “Cause an Uproar” for big cats. In the past 50 years, Africa’s lion population has declined by more than 90 percent. There are now more tigers living in captivity than in the wild. Cheetahs have disappeared from more than 75 percent of their range in Africa.